Yahoo!, AOL, Microsoft Form Online Advertising Troika

- (CMSWire) - 6 months, 2 weeks ago...

It’s a “corner the market strategy" in on-line ads that just might work. Today Yahoo!, Microsoft and Amazon joined in an Internet troika with hopes that ad sharing among their respective customers will boost both efficiency and revenue, creating a virtual “Maginot line” of defense against the Facebook and Google advertising onslaught. But can a unity and customer sharing strategy stand up against the power of social networking technology, delivering on...