Finding the Right Objectives for Social Media and Enterprise Collaboration #socbiz

- (CMSWire) - 8 months, 1 weeks ago...

In my last post (Making Money Off Social Media: Nothing Else Matters), I used Olivier Blanchard’s Social Media ROI as a jumping off point to argue that the only reason a business should get involved in social media is to generate more revenue, increase margins, or save money (or some combination of the three). And actually, there’s nothing peculiar to social media in all this: In general, businesses do stuff in order to influence (directly or indirectly) one of these three things. ...