Customer Experience Management: We Want to be Adored Customer Experience Management: We Want to be Adored

- (CMSWire) - 3 weeks, 6 days ago...

Customer Experience Management (CXM) is the latest impossible to define, understand or implement concept coming at the enterprise. We think it might have something to do with Marketing or Customer Support or Metrics. It is owned by the CMO or maybe the COO or IT or Sales. Oh – it’s a corporate-wide initiative. We love those. We have maturity models, so it must be important, and tantalizingly, some organizations are very successful with it.But what is it? And how do we get a grip on t...

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