Book Review: Smart Business, Social Business Book Review: Smart Business, Social Business

- (CMSWire) - 9 months ago...

Just because organizations have begun to embrace social media, it doesn’t necessarily make them a social business. In Michael Brito’s new book Smart Business, Social Business: A Playbook for Social Media in Your Organization, the differences between social brands and social business are defined, and the ways that organizations must internally connect before they can externally engage with customers are explained. Read full story... Follow us on Twitter ...

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